Watching, and challenging, the armed forces

This article looks at the challenges posed by new military recruitment strategies including the “army showroom” concept and the “Start Thinking Soldier” internet and TV advertising campaign – both “initiatives which utilise the language and tools of computer games and simulation, which young people immediately relate to, and desire.”

This article looks at the challenges posed by new military recruitment strategies including the “army showroom” concept and the “Start Thinking Soldier” internet and TV advertising campaign – both “initiatives which utilise the language and tools of computer games and simulation, which young people immediately relate to, and desire.”

See more: ,