Britain’s child army

“Stricken by Iraq and low morale, the British army is on a desperate recruitment drive. Its new targets? Poorly educated teenagers and young schoolchildren.” This article looks at new recruitment techniques such as the Camoflage scheme, which includes a magazine and website designed for those as young as 13, MoD school presentation teams and various forms of ‘outreach’. “Our new model is about raising awareness, and that takes a ten-year span. It starts with a seven-year-old boy seeing a parachutist at an air show and thinking, ‘That looks great.’ From then the army is trying to build interest by drip, drip, drip.”

“Stricken by Iraq and low morale, the British army is on a desperate recruitment drive. Its new targets? Poorly educated teenagers and young schoolchildren.” This article looks at new recruitment techniques such as the Camoflage scheme, which includes a magazine and website designed for those as young as 13, MoD school presentation teams and various forms of ‘outreach’. “Our new model is about raising awareness, and that takes a ten-year span. It starts with a seven-year-old boy seeing a parachutist at an air show and thinking, ‘That looks great.’ From then the army is trying to build interest by drip, drip, drip.”

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