recruitment

Britain’s child army

“Stricken by Iraq and low morale, the British army is on a desperate recruitment drive. Its new targets? Poorly educated teenagers and young schoolchildren.”

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Watching, and challenging, the armed forces

This article looks at the challenges posed by new military recruitment strategies including the “army showroom” concept and the “Start Thinking Soldier” internet and TV advertising campaign – both “initiatives which utilise the language and tools of computer games and simulation, which young people immediately relate to, and desire.”

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Army recruiters visit London’s poorest schools most often

This research published in 2010 has found that the army visited 40% of London schools from September 2008 to April 2009 and disproportionately visits schools in the most disadvantaged areas. The researchers conclude that, “the army's recruitment activities in schools risk jeopardising the rights and future welfare of the young people contacted.

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