Today is 'Camo Day', established by SSAFA Forces Help to encourage school children across the country to 'dress up like our troops' as a fundraiser. 'Cam your face, wear green or come to school as a soldier, sailor or airman.' Camo Day is a non-uniform day to fit these increasingly militaristic times when supporting the armed forces is a badge of honour for celebrities and military involvement in the education system is commonplace and uncontroversial. Camo Day promotes the value of helping ex-service men and women but also reinforces military activities as fun, normal and desirable. Questions about why so many young men and women are killed or maimed or in need of welfare are unlikely to be explored.