articles about advertising

08/06/2018 The Guardian

The British army has targeted recruitment material at “stressed and vulnerable” 16-year-olds via social media on and around GCSE results day, the Guardian can reveal.

10/01/2018 ForcesWatch comment on the 2018 British Army recruitment advertising campaign

ForcesWatch comment on the 2018 British Army recruitment advertising campaign: We welcome any commitments and improvements the military makes to the welfare of soldiers but caution that the reality of military life is not accurately represented in this new campaign, and that the welfare of recruits into the Army should not be overlooked.

10/07/2017 ForcesWatch comment

New evidence confirms that the British Army recruitment marketing deliberately targets working-class young people.

10/07/2017 The Guardian and The Independent

The Army's latest recruitment campaign focuses on low income families from cities with high deprivation levels.

18/01/2017 ForcesWatch comment

Telling adolescents that they can resolve their need to belong by joining the Army is simplistic and one-sided. The reality is many aspects of army life are potentially harmful, especially to vulnerable individuals. The other side of the story needs to be told.